Diverse Music Styles and Genres: K-pop embraces a variety of music styles and genres, including pop, hip-hop, R&B, electronic, ballad, and more. Often, multiple musical elements are blended within a single song.
Group Activities: Most K-pop acts engage in group activities, often in the form of idol groups, boy bands, or girl groups. Group members communicate with fans through not only music but also dance, radio, television programs, advertisements, and various other activities.
Media and Social Media Utilization: K-pop has spread globally through powerful media strategies. Artists gain international recognition through music videos, special stage performances, and active use of social media.
Fashion and Style: K-pop stars showcase their unique fashion and style, inspiring fans with vibrant and distinctive clothing, hairstyles, accessories, and more. Attention is often drawn to rich colors and unconventional choices.
Global Fandom: K-pop forms a global fandom that transcends borders. Songs are produced in various languages, collaborations with international artists are common, and fans engage in real-time communication and support through social media.
Representative K-pop groups include BTS, EXO, BLACKPINK, TWICE, NCT, among others. These groups enjoy significant popularity not only in South Korea but also internationally, contributing to the global recognition of Korean culture.
